Robbie Brammall has announced his departure from Tasmania’s Museum of Old and New Art (MONA) in a linkedIn post. He served as director of marketing and communications at MONA for eight years. In his role, he managed 30 creatively driven brands for art collector David Walsh, including MONA itself, the Mofo festival, Moo Brew brewery, and various dining and entertainment venues. Brammall expressed that it was time for new leadership to take the reins, stating, “Eight years is officially enough nonsense. David wants to experiment, so it feels like the right time to give someone else a crack.” During his tenure, Brammall was pivotal in shaping MONA's in-house agency and navigating challenges such as expansion, COVID-19, and the subsequent recovery in tourism and eCommerce. He leaves behind a highly talented marketing team and claimed: “Mona’s in great hands. Better hands.” According to Mediaweek, MONA CEO Patrick Kelly praised Brammall’s impact, highlighting his legacy

Efficacy Worldwide, a full-service advertising and marketing agency, has been appointed as the agency of record (AOR) for Hero Cycles, following a competitive pitch. According to the official release accessed by Influencing India, Efficacy Worldwide will take a fresh approach to elevating the brand’s presence and marketing initiatives, under this association. Rohit Sharma, chief marketing officer of Hero Cycles, expressed optimism about Efficacy Worldwide and the team’s expertise to build a “fresh brand identity”. “With this partnership, we aim to captivate our target audience with compelling marketing campaigns that highlight the brand's unique value proposition. Efficacy and its expert team are aligned with our objective to take Hero Cycles to a different level,” Sharma said in the release. Vishnu Sharma, founder and CEO of Efficacy Worldwide, asserted that the agency will optimize Hero Cycles’ brand presence across all media platforms through “targeted and impa

Burson has been appointed as the strategic communications partner for Ducati, a company subject to the management and coordination activities of AUDI AG in India.  Burson will provide integrated communication services to Ducati to strengthen its brand positioning, reputation and engagement within the Indian market. Bipul Chandra, managing director of Ducati India, expressed his enthusiasm about the partnership with Burson.  "Their proven track record in delivering campaigns and a deep understanding of the Indian market makes them the ideal partner to help us further elevate the Ducati brand experience in India," Chandra stated.  Deepshikha Dharmaraj, CEO of Burson Group India, lauded Ducati as an “iconic brand synonymous with performance, style, and a passionate riding community”. "We are excited to leverage our creative and storytelling capabilities to further strengthen Ducati's presence and help the brand forge a stronger connect with motorcycle enthusiasts across India,

Kaizzen has announced the formation of Kaizzen Global, a new network of global partners designed to offer real-time knowledge and service excellence across markets, as reported by PRmoment. This initiative aligns with Kaizzen's strategic vision, focusing on creative storytelling and delivering impactful outcomes for clients.  Founder and CEO Vineet Handa highlighted the significance of this expansion, stating, "Kaizzen Global represents not just growth but a transformation in brand communication, staying ahead of the curve to ensure that our clients not only thrive but also shape the future of the industry." Kaizzen Global will offer a comprehensive range of services, including strategic communications, digital marketing, crisis management, and ESG consulting. The network aims to provide professional expertise through alliances with independent communication agencies, catering to both project-based and retainer clients.  After establishing its first global presence in Dubai last y

Anu Sharma, previously a journalist at LiveMint, has transitioned into the corporate world, taking on the role of head of corporate communications at MakeMyTrip. In a LinkedIn post, Sharma shared her excitement about joining the travel giant, saying, “I am excited to be a part of an organisation that has revolutionised the way Indians travel, and I’m grateful for the opportunity to work with the smartest minds in the travel industry.” Reflecting on her time at LiveMint, where she spent the past two years, Sharma called it “an enriching journey,” expressing gratitude to her mentors Ravi Krishnan, Satish John, and Mihir Mishra for their support. “I will miss this newsroom and its effervescent energy,” she added. Sharma’s career began at The Economic Times as a copy editor before moving to Cogencis Information Services, covering aviation and automobiles. She later spent four years as a special correspondent at CNBC-TV18 before joining LiveMint as an assistant editor.

Neha Mulye-Phale has announced on LinkedIn that she has started a new position as head of corporate communications at VVF Group.   Phale will spearhead corporate communication initiatives aimed at brand promotion, transformation and strategic communications to adapt to the changing landscape.   Delna Joshi, chief transformation officer at VVF India Ltd, welcomed the appointment to lead corporate communications efforts and support the company’s growth journey at a pivotal time, according to Medianews4U.     “Neha brings a wealth of experience in strategic communications that will be instrumental as we drive transformation and brand evolution at VVF. Her expertise will be key in enhancing our communication strategies, refreshing our brand, and strengthening our presence in the global market,” Joshi said.   Phale expressed her excitement at joining VVF at such a transformative time, stating, “I look forward to driving the company’s communication strategies, refreshin

PR veterans Rafi Q Khan and Rohan Srinivasan have announced that they have united to launch Compass Communications, an independent communications consulting firm. Headquartered in Delhi NCR, the agency will provide end-to-end services and training to clients seeking senior counsel.   Rafi Q Khan stated that the agency aims to be the “compass that guides and delivers on their clients’ communication objectives for optimal business impact.”  “Our team's diverse backgrounds and experience of working across leading global MNCs, listed companies and start-ups, means we're flexible and agile to ensure our operations and team are aligned with our client's needs from the start,” he said. Rohan Srinivasan asserted that the agency has managed to sign up brands across diverse sectors, including auto, consumer, HR, education, real estate and technology.    “At our core, we will be true to ensuring our clients get the best of both worlds—an agency that implements and understan