Edelman adds VIVAIA to client portfolio
By Neeraja Gopalakrishnan in Marcoms News on Thursday, 01st August 2024 at 4:33pm
Edelman has been appointed as the PR agency of record for eco-friendly footwear brand VIVAIA, MediaWeek reported.
Edelman will be responsible for amplifying the brand’s message of comfort, eco-friendly materials, and timeless design to audiences across the country. This coincides with the launch of a pop-up store in Melbourne Central in August 2024, ahead of the opening of its flagship store in Sydney at the end of the year.
Preya McMahon, Edelman Australia’s head of brand expressed her enthusiasm in winning the VIVAIA pitch.
“Through the breadth of our consumer offering across strategy, creative, media relations, talent and storytelling, we’re excited to champion VIVAIA’s eco-friendly shoes in Australia,” she added.
Edelman will spearhead the brand’s network, working t...
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