Air Canada has announced that it has appointed Actimedia PR and Digital for its pan-India communications mandate.  Actimedia wins the mandate through The PC agency, a travel consultancy that handles PR and communications for Air Canada across EMEA and India, according to an official release.    Amitabh Saksena, founder and director of Actimedia PR and Digital, commented on the partnership, stating, “We are excited to collaborate with Air Canada on their India journey. Air travel between the two destinations has always been robust thanks to students' leisure and business travellers. With the brand moving into its next phase of growth and expansion, we look forward to assisting them in India and amplifying their presence here through an engagingly woven narrative across platforms.”   This news comes as Air Canada gears up to operate one of its busiest summer schedules ever, allowing more visitors to experience Canada’s cosmopolitan cities and beautiful landscapes.  Act

OMD India, part of the Omnicom Media Group, has secured the integrated media mandate for HDFC Life, a long-term life insurance solutions provider, Adgully reported.  The agency will be responsible for handling HDFC Life's media strategy, further enhancing the company's focus on delivering strong customer experiences.   Anisha Iyer, CEO of OMD India, stated that the partnership is designed to “deliver real business impact”.   “We're excited to partner with HDFC Life and look forward to creating an inspiring journey of driving strong marketing and business outcomes for the brand,” she added.   Vishal Subharwal, group head of strategy and CMO of HDFC Life, expressed confidence in the partnership, as it will add value to their brand story with “exceptional experiences and strategies.”  “We are happy to welcome OMD aboard. HDFC Life and OMD have common values that focus on innovation and customer-centricity. OMD’s capabilities, tools and culture are in sync with

Indian Beverage Association (IBA) has appointed Cumulus PR as its PR and communications partner. The appointment aims to amplify IBA’s industry presence, create public engagement, and support its advocacy initiatives.   The PR agency will spearhead a comprehensive national campaign positioning IBA as the definitive voice for the sector’s stakeholders, including manufacturers, producers, and policymakers alike. The campaign will highlight IBA's dedication to addressing industry challenges and leveraging growth opportunities.  JP Meena, secretary general of the Indian Beverage Association (IBA) commented on the partnership, stating, "The non-alcoholic beverage sector is a key contributor to India’s economic growth and innovation landscape today - it is poised to make India a global hub. We believe that the time is right to enhance our efforts towards strategic communication with our stakeholders and drive awareness. Following a multi-agency pitch exercise, we found team Cumulu

Confiance Communications has added Nutrabay, a leading sports nutrition and wellness brand in India, to its growing client portfolio. The PR agency will oversee Nutrabay's communication strategy, focusing on strengthening its brand messaging, fostering media relationships and crafting a dynamic content framework. Working alongside Nutrabay’s corporate communications team, Confiance aims to solidify the brand’s position as a trusted name in sports nutrition and wellness. The strategy will target diverse consumer segments, including fitness enthusiasts, athletes, and wellness-focused individuals across India. According to a press release shared with Influencing India, Bushra Ismail, founder and chief strategist at Confiance Communications, said, “We are excited to partner with Nutrabay, a brand that's redefining the sports nutrition landscape in India. With their pharmaceutical-grade manufacturing standards and commitment to quality, Nutrabay is well-positioned to lead India�

Aria Communication, a Mumbai-based real estate PR group, has been appointed to manage the PR mandate for Suraksha Smart City.   The agency will envision, develop and drive the PR and communications strategy for Suraksha Smart City, one of the largest greenfield township developments in Mumbai's Western suburbs, while also strengthening the brand’s positioning in Mumbai’s thriving real estate ecosystem. Jash Panchamia from Suraksha Group commented on the partnership, stating, “Suraksha Smart City represents a significant milestone for the Suraksha Group. We were keen to join hands with a like-minded agency whose approach would resonate with ours. Aria Communication is backed by its robust reputation in the real estate space, as well as its innovative outlook that will further propel our initiatives and amplify our voice. We are excited to see what the future holds and are optimistic about this collaboration yielding exponential outcomes.” Shweta Powar, Founder and CEO of A

  Prasidha Menon has been promoted from regional head of communications for Airbnb in India & SEA to regional head of communications, brand and product, Asia Pacific. Announcing the news on LinkedIn, Menon stated, “It’s an absolute honour and privilege to step into this regional leadership position at a time when Asia Pacific is uniquely positioned to drive Airbnb's growth and expansion globally”. She expressed her gratitude to Fallon O’Connor, vice president of global communications, Hannah Cadwallader, director of international communications, and Amanpreet Singh Bajaj, general manager of India and the APAC comms team. With over 20 years of experience, she held various roles across groups, including Positive Communications, Srigro Interactive, Genesis Burson-Marstellar, Edelman, Uber and Oyo, before joining Airbnb in 2022.   

Tanya Dave has joined Qualcomm as the communications lead for India in New Delhi. Announcing her new role on LinkedIn, Dave shared her enthusiasm for driving impactful storytelling in the fast-evolving technology and innovation sector. “As I step into this new role at Qualcomm, I’m excited to work with the amazing team here and drive impactful storytelling in the dynamic world of technology and innovation,” Dave wrote. She also reflected fondly on her three-year tenure with Intel, stating, “The experiences and relationships remain close to my heart forever.” Before Qualcomm, Dave was the communications lead at Intel, where she crafted strategies around the company's brand, purpose, and goals across consumer, corporate, and data-centric narratives. Her career also includes nearly four years at Lava International and an extensive journalism background as a news anchor and correspondent at Star News, CNN IBN, and IBN7, as well as a deputy editor role at NewsX and India Ne