Liminal Research Ranks Transmit Security as a Leader in ATO Prevention

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• The market for Account Takeover (ATO) prevention is large and growing due to the prevalence of phishing attacks, mobile vulnerabilities, and the adoption of generative AI by fraudsters. The demand for solutions that include biometric authentication, passwordless access, and behavioural signals is increasing
• Leading ATO solutions can reduce successful attacks by up to 64%, lower average fraud losses by 52%, and decrease customer abandonment rates by 24%, making them crucial for banks aiming to mitigate financial risks and improve user experience​
• Banks highly value accuracy, user experience, and product integration when selecting ATO prevention solutions, with Transmit Security being recognised for its effective implementation of both authentication and fraud prevention, offering a hybrid approach that integrates advanced biometrics and identity management solutions​

October 22, 2024 — Transmit Security, the leading innovator of identity-security and fraud prevention, is proud to announce its rank as a leader in account takeover (ATO) prevention according to a new report by the market and competitive intelligence firm Liminal. This prestigious acknowledgment underscores Transmit Security's commitment to delivering Gen-AI solutions in the fight against identity fraud and credential-based attacks.

Liminal ranked Mosaic by Transmit Security as the unrivalled identity-security platform, highlighting its exceptional product execution and strategy to combat ATO and other identity-based attacks. The recognition was awarded after a comprehensive assessment of several key factors, including the effectiveness of identity-security, authentication, bot, fraud prevention, Gen-AI/ML features, scalability, and user experience. In their assessment, Liminal also recognised Transmit Security's strategic foresight in responding to market shifts, including compliance issues, emerging Gen-AI attacks, solid financial backing, and business achievements.

"After reviewing a number of new and existing identity, authentication, and fraud solutions in the market, Transmit Security emerged as a leader," said Cameron D'Ambrosi, Liminal Senior Principal. "Their advanced platform, strategic vision, and innovative approach to integrating Gen-AI solutions set them apart in the fight against account takeover and identity-based attacks."

Driving innovation in ATO prevention

Transmit Security's designation as a leader in ATO prevention reflects its strong stance against the rapidly growing threat of account takeovers, which have increasingly become a significant concern for organisations worldwide. Through its advanced identity-security platform, Mosaic, Transmit Security delivers a multi-layered approach to preventing ATO by leveraging continuous authentication, risk-based analysis, identity verification, and behavioural biometrics.

"We are honoured to be recognised by Liminal as a leading ATO Prevention vendor," said David Mahdi, CIO at Transmit Security. "As a former Gartner analyst, research methodologies that leverage customer and market insights as their core sources are extremely valuable. What makes this accolade so special is that, unlike other market research, Liminal leveraged practitioner insights as their core source for competitive rankings." The Liminal team independently analysed insights from prospects, clients, and partners. As a result, the ranking reflects how Transmit Security's solutions are perceived by the people who use and benefit from them.

Credential-based attacks — which include ATO — remain the number one attack method of cybercriminals. "Credentials have been a target, in large part because legacy IAM technologies primarily focus on productivity over critical identity-security mitigations like ATO prevention, forcing organizations to deploy complex point-products to fill the identity-security gaps," said Mahdi.

Regional impact in Asia Pacific

"This recognition by Liminal is particularly significant for the Asia Pacific region, where businesses are increasingly vulnerable to sophisticated credential-based attacks," said Richard Metcalfe, Vice President, Asia Pacific and Japan at Transmit Security. 

"As organisations across the region continue their digital transformation, the integration of identity security and fraud prevention into a single platform becomes essential. Transmit Security's innovative approach eliminates identity silos, closes security gaps, and reduces complexity, allowing businesses to protect their customers while delivering seamless and secure user experiences. This accolade underscores our commitment to helping organisations across Asia Pacific stay ahead of emerging threats with cutting-edge solutions."

Transforming the digital security landscape

With a focus on providing frictionless and secure digital experiences, Transmit Security continues to redefine the future of identity management and security. Mosaic by Transmit Security empowers businesses to deliver seamless, passwordless, and secure authentication experiences that reduce friction and improve user satisfaction without compromising security.

Liminal Research's recognition of Transmit Security as the leader highlights the company's expertise in ATO prevention, reflecting its innovative technology and forward-thinking approach in addressing emerging security challenges.

About Transmit Security

Transmit Security is eliminating silos, security gaps, and complexity with a fusion of customer identity management, identity verification, and fraud prevention in one transformative platform. Mosaic by Transmit Security unifies best-of-breed modular services — purpose-built for resilience and scale. With cybersecurity in its DNA, Transmit Security is trusted by 7 of the top 10 US banks and Fortune 500s.

Discover more at www.transmitsecurity.com.

About Liminal

Liminal is a technology company that empowers businesses with actionable market and competitive intelligence for go-to-market and sales enablement. Our state-of-the-art platform combines the precision of AI with human expertise to deliver unparalleled access to proprietary data, in-depth analysis, and curated insights, enabling executives to make informed decisions, enhance productivity, and drive growth. We tackle critical focus areas with targeted solutions for fraud and identity, cybersecurity, trust and safety, financial crimes compliance, and privacy and consent management. Trusted by industry leaders and innovators at top public and private