Tineco Appoints Jade Tang as New Country Manager for Australia and New Zealand

Sydney, July 1, 2025 - Tineco, a global leader in innovative floorcare solutions, has today announced the appointment of Jade Tang as Country Manager of its Australian and New Zealand business.  The appointment, the company's first locally-based Country Manager, marks a key milestone in the brand's growth and commitment to the Australian market and comes as Tineco's product portfolio and local retail footprint in the region has never been stronger.

With extensive experience in the consumer technology industry, Jade brings a proven track record of building brands, driving growth, and leading high-performing teams. She has successfully launched and expanded multiple innovative product categories in the Australian market, helping global brands establish a strong local presence.

As Country Manager for ANZ, Tang will lead Tineco's local operations, overseeing strategy and business development, driving retail expansion and focusing on long-term growth of the brand which also includes sales, marketing and brand visibility.

"I'm excited to join Tineco at such a dynamic time for the brand," said Jade Tang. "Tineco's focus on innovation and premium user experience aligns perfectly with the needs of consumers across Australia and New Zealand. I look forward to working with our partners to bring more intelligent cleaning solutions into homes across the countries."

Tineco's continued investment in Australia comes as it was recently named the #1 global leader in the household wet & dry floor cleaner category by Euromonitor International, the world's leading independent provider of strategic market research.

In Australia, Tineco has built strong relationships with local retailers offering consumers choice and in-store presence to support the purchase journey, with products available to consumers through leading retailers including Harvey Norman, JB Hi-Fi, The Good Guys, and Bing Lee.

To learn more about Tineco and its entire portfolio of intelligent stick vacuums, floor washers, carpet cleaners, and more available in Australia, please visit https://au.tineco.com/

ABOUT TINECO

Tineco was founded in 1998 with its first SKU as a vacuum cleaner and, in 2019, pioneered the first-ever smart vacuum. Today, the brand has innovated into a global leader offering intelligent appliances across home categories, including floor care, kitchen, and personal care. Tineco is dedicated to its brand vision of making life easier through smart technologies and consistently innovating new devices. For more information, visit https://au.tineco.com/

*Source: Euromonitor International (Shanghai) Co., Ltd.; measured in terms of 2023 H2 and 2024 H1  retail sales volume in the world; household wet & dry vacuum cleaners are defined as household cleaners that dispense clean water (or cleaning solution) to wash hard floors and vacuum the dirty water and garbage thereafter; research completed in Nov. 2024.