Primary Comms Group acquires Hardman Communications to expand agriculture, industrial expertise
By Staff writers in Marcoms News on Wednesday, 01st July 2026 at 12:15pm
Independent communications agency Primary Comms Group has expanded its sector expertise by bringing Hardman Communications into the growing agency, strengthening its capabilities across the agriculture and industrial sectors.
The move integrates Hardman Communications’ people, client partnerships, and specialist expertise into Primary Comms Group, a proudly independent, Australian-owned integrated communications agency established over 35 years ago.
The partnership represents another milestone in Primary Comms Group’s growth strategy, creating a broader platform for Hardman’s clients and new opportunities across the agency, while expanding its presence across different sectors.
Primary Comms Group CEO Chris Hall said the move will deliver one ...
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