How news gets made

Learn more about our story and how we can help you tell yours

This is our story

20 years ago we set out to build a media relations network, that equally served the needs of journalists and communications professionals. It had to be simple, it had to be accurate, and it had to be reliable. 

A lot has changed in that time. Newsrooms have become leaner, deadlines are now hourly, and the news cycle never stops moving.

To meet those challenges, we’ve developed, adapted, and delivered a system that we believe gives you more time back in your day. More time to craft better stories. More time with clients. And more time for yourself. 


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Our Team

Influencing's logo is based on the television test patterns that ushered in colour television. For us, there is no more powerful symbol of innovation in media and communications.

Manage all of your news in Influencing's digital newsroom

We help those with stories to tell

Beyond data and distributions, Influencing delivers a truly whole-of-desk overview of your workflow. 

Enabling a top down view of contact interactions, accurate media monitoring across any outlet and easy to use reporting, the system clears the way for simpler, faster story-telling.


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I'm a brand, PR agency or organization

I wish to use Influencing to publish my news and announcements, monitor my publicity and find media targets.


I'm a journalist, content creator or influencer

I wish to use Influencing to find sources and request information, monitor my competitors and peers and find PR contacts.