Sefiani Managing Partner, ANZ, Mandy Galmes discusses the results of 2024 Communication that Matters report   The challenging business environment of recent years has left marketing communications professionals behind the eight ball in responding to an increasingly fragmented, and ever-evolving customer landscape. This was the overarching take-out from the Communication that Matters report from communications agency, Sefiani, which surveyed 100 Australian marketing and communications leaders. Sefiani managing partner for ANZ, Mandy Galmes told Influencing that one of the most eye-opening result was that investors were the primary audience for marketing communications activities with 28 per cent nominating those stakeholders as their top targets, with just 18 per cent prioritising customers. "It doesn't sounds right, but we actually weren't surprised by the result because when you put it in context of the broader economic environment and with all the macro-political is

Influencing is opening its new Omni platform to PR subscribers in preview mode as it prepares for its full launch in late November. The new site can be previewed at https://influencing.com/app/. Already, Influencing's journalist users have been transitioned to the new platform, with positive feedback on both the design and new functionality, according to Influencing CEO Phil Sim. "We believe that Influencing Omni will be transformative to both our media and communications users, transitioning both communities into the era of video-first storytelling," Sim said. "We've code-named it Omni because it's a complete re-build based around omnichannel, or multi-channel communications and reporting." Sim stressed that PR subscribers should treat this as a preview. Influencing's paid features will gradually roll out into the new platform over the rest of the year. As such, the current platform and the Omni platform will run in parallel. The following should be viewed as key features of

Robbie Brammall has announced his departure from Tasmania’s Museum of Old and New Art (MONA) in a linkedIn post. He served as director of marketing and communications at MONA for eight years. In his role, he managed 30 creatively driven brands for art collector David Walsh, including MONA itself, the Mofo festival, Moo Brew brewery, and various dining and entertainment venues. Brammall expressed that it was time for new leadership to take the reins, stating, “Eight years is officially enough nonsense. David wants to experiment, so it feels like the right time to give someone else a crack.” During his tenure, Brammall was pivotal in shaping MONA's in-house agency and navigating challenges such as expansion, COVID-19, and the subsequent recovery in tourism and eCommerce. He leaves behind a highly talented marketing team and claimed: “Mona’s in great hands. Better hands.” According to Mediaweek, MONA CEO Patrick Kelly praised Brammall’s impact, highlighting his legacy

Efficacy Worldwide, a full-service advertising and marketing agency, has been appointed as the agency of record (AOR) for Hero Cycles, following a competitive pitch. According to the official release accessed by Influencing India, Efficacy Worldwide will take a fresh approach to elevating the brand’s presence and marketing initiatives, under this association. Rohit Sharma, chief marketing officer of Hero Cycles, expressed optimism about Efficacy Worldwide and the team’s expertise to build a “fresh brand identity”. “With this partnership, we aim to captivate our target audience with compelling marketing campaigns that highlight the brand's unique value proposition. Efficacy and its expert team are aligned with our objective to take Hero Cycles to a different level,” Sharma said in the release. Vishnu Sharma, founder and CEO of Efficacy Worldwide, asserted that the agency will optimize Hero Cycles’ brand presence across all media platforms through “targeted and impa

Burson has been appointed as the strategic communications partner for Ducati, a company subject to the management and coordination activities of AUDI AG in India.  Burson will provide integrated communication services to Ducati to strengthen its brand positioning, reputation and engagement within the Indian market. Bipul Chandra, managing director of Ducati India, expressed his enthusiasm about the partnership with Burson.  "Their proven track record in delivering campaigns and a deep understanding of the Indian market makes them the ideal partner to help us further elevate the Ducati brand experience in India," Chandra stated.  Deepshikha Dharmaraj, CEO of Burson Group India, lauded Ducati as an “iconic brand synonymous with performance, style, and a passionate riding community”. "We are excited to leverage our creative and storytelling capabilities to further strengthen Ducati's presence and help the brand forge a stronger connect with motorcycle enthusiasts across India,