Alfred boosts Brisbane's 4BC
By Tony Bosworth in Media News on Friday, 14th March 2025 at 11:54amBrisbane’s 4BC radio station has seen a huge spike in digital streaming, with session starts up 79% year-on-year in the past week, according to Triton Streaming Metrics. The increase came as Queenslanders turned to the station for critical updates and information during Cyclone Alfred.
Total listening hours (TLH) for 4BC also jumped 45% compared to the same period last year, while cumulative audience spiked 54% as listeners stayed connected through the storm’s impact, which owners Nine say highlighted "the vital role of live and local news coverage in times of crisis".
4BC Station Manager, Siobhain McDonnell said the team worked tirelessly to keep listeners informed as the situation unfolded.
“When extreme weather hits, radio is more than just a source of news – it’s a lif...
To continue reading this article...
More Media News
AI Won’t Sleep — But Newsrooms Can’t Sleep Easy Either
By Abdul Nishad in Media News on Friday, 18th July 2025 at 4:37pm
AAIB, pilots’ associations slam "irresponsible" WSJ report that blamed pilots for the AI-171 crash
By Pradeep Damodaran, Pragadish Kirubakaran and Neeraja Gopalakrishnan in Media News on Friday, 18th July 2025 at 3:38pm
Bridging Gaps in a Polarised World: How Indian PR pros are reimagining communication
By Neeraja Gopalakrishnan in Media News on Friday, 18th July 2025 at 2:58pm
Techpartner.news launches new podcast
By Will McLennan in Media News on Friday, 18th July 2025 at 12:33pmThe Conversation shifts away from fact-checking to focus on pre-bunking
By Tony Bosworth in Media News on Friday, 18th July 2025 at 10:47amTHE BRIEF - Panda politics and a new NRL scandal
By Matt Buchanan in Media News on Friday, 18th July 2025 at 7:26am
PMDDKY: A grand convergence or mere patchwork?
By Pragadish Kirubakaran, Pradeep Damodaran and Neeraja Gopalakrishnan in Media News on Thursday, 17th July 2025 at 3:06pm
Media news latest

Marcoms news latest


