Alfred boosts Brisbane's 4BC
By Tony Bosworth in Media News on Friday, 14th March 2025 at 11:54amBrisbane’s 4BC radio station has seen a huge spike in digital streaming, with session starts up 79% year-on-year in the past week, according to Triton Streaming Metrics. The increase came as Queenslanders turned to the station for critical updates and information during Cyclone Alfred.
Total listening hours (TLH) for 4BC also jumped 45% compared to the same period last year, while cumulative audience spiked 54% as listeners stayed connected through the storm’s impact, which owners Nine say highlighted "the vital role of live and local news coverage in times of crisis".
4BC Station Manager, Siobhain McDonnell said the team worked tirelessly to keep listeners informed as the situation unfolded.
“When extreme weather hits, radio is more than just a source of news – it’s a lif...
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