Backlash over ARN’s use of AI radio host modelled on Asian woman
By Tony Bosworth in Media News on Tuesday, 22nd April 2025 at 10:26am
Thy is an AI host on Sydney's CADA station
The Australian Radio Network (ARN) is facing backlash after revealing that ‘Thy’ a weekday hip-hop host on Sydney’s CADA station, is an AI-generated persona, one modelled on an employee believed to be from the network’s finance department.
The Fin's Media and Marketing Reporter Sam Buckingham-Jones had the story just before Easter and Mediaweek writer Natasha Lee followed this morning, with both writers revealing Thy was created in partnership with overseas voice cloning giant ElevenLabs and has been broadcasting four-hour segments on digital radio for approximately six months without any disclosure that she is artificial.
Lee reports that journalist Stephanie Coombes was the first to voice concerns in her newsletter, The Carp...
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