ABC Senior Producer James Bullen said the ABC Radio National Science Friction podcast ‘Cooked’ was aimed at providing, “a nuanced look into nutrition”. Bullen told Influencing, “Science Friction: Cooked went beyond those headlines, which can often be confusing. And so we looked at why studies can arrive at such different conclusions about the foods we eat and gave the lowdown on the science of these topics.” The Science Friction: Cooked podcast was produced by Bullen and science journo Carl Smith, while Dr Emma Beckett hosted. Having recently finished its run, Bullen said the show came about because he and Smith wanted to showcase the “fun stories” about food and nutrition.  “Another aim was to try and equip people with those tools to make better sense of research, studies, and all this confusing noise around food. And that was the kind of impetus of the series.” Bullen praised the impact of Dr Beckett who,Bullen said, provided some different angles to topic

  News Australia's Lou Barrett takes the stage at D-Coded   News Australia brought out its local big hitters last night to inform a packed audience of advertising and marketing people the media company is moving onto the next stage of “engaged reach” for their clients through a partnership with free advertising-supported streaming service Tubi.  "Tubi is streaming which is unapologetically for advertisers, and it’s the next chapter in video,” said Lou Barrett, News Corp Australia’s Client Partnerships Managing Director at a glitzy launch in Sydney’s ICC Pyrmont Theatre as part of the company’s annual D-Coded roadshow.  Maybe it’s coincidence - though we think not - that news.com.au ran a piece two days ago titled “ Tubi, the free streaming app you didn't know was hidden in your TV", which points to some work needed to raise Tubi's profile with Australian users. Tubi is a free video streaming service supported by on screen advertising - so in that respect

Experience Commerce announced that they have been appointed as the official digital partner for Parle Candy Culture, overseeing social media marketing, media planning and buying for the brand. The agency will manage content strategy, product storytelling, festive campaigns and real-time marketing, while also implementing SEO-driven strategies to enhance YouTube discoverability. Influencer and celebrity collaborations will be leveraged to boost brand engagement and consumer reach. Mayank Shah, VP of Parle Products, said Experience Commerce is the right partner to drive Parle Candy Culture’s digital growth. Bhawana Daga, VP of Growth at Experience Commerce, emphasised the agency’s commitment to crafting data-driven digital narratives to strengthen the brand’s presence in the confectionery industry.

  In the ongoing copyright infringement case filed by Asian News International (ANI) against OpenAI, the Delhi High Court heard the arguments of both parties on Monday. According to Business Standard, Advocate Sidhanth Kumar, appearing for ANI, argued that OpenAI using ANI’s content to train its large language model (LLM) reduces the news agency’s market, resulting in unfair competition. Advocate Sidhanth Kumar told the court that ChatGPT had utilised ANI’s material to train its AI software, which is stored and made generally accessible to ANI’s content. Amicus Curiae Adarsh Ramanujan explained that the LLMs were not created as ‘truth machines’ but functioned based on predictive algorithms. He clarified that the language model did not directly use ANI’s data, and its content was often behind a paywall with varying levels of subscriptions that could republish the content. Advocate Ramanujan asserted that the mere availability of content in the public domain did not n

Boomtown, the industry collective advocating for nearly 10 million regional Australians, has welcomed Network 10 as its newest member, Mumbrella reported.  The move comes after Network 10 acquired regional TV licenses from SCA, expanding its presence across Queensland, southern NSW and Victoria in key markets like Cairns, Townsville, Wollongong, Wagga Wagga and Bendigo. Boomtown independent chairman Brian Gallagher said the addition of Network 10 reinforces the collective’s push for increased national media investment in regional markets.  “Network 10 shares our vision to drive national media budgets toward regional Australia. While we’ve grown regional advertising’s share to 17.6 per cent—rising about 5 per cent per year since 2019—there’s still work to do. Having a major media player like Paramount onboard strengthens our mission to ensure advertisers do not overlook regional Australians.” Nick Bower, General Manager of Ad Sales at Paramount Australia, echoed

For The Australian’s Technology Editor Jared Lynch, deciding what story to write comes down to finding out the “X-Factor” of a particular piece.  Lynch joined Influencing Insider last Thursday and said, “we're in this game where we are competing for attention. We're competing for eyeballs. So, a story pitch should have that pop; otherwise, it gets missed. “For example, the other day, I chatted with this lovely couple up in Noosa, who, after being made redundant in their advertising jobs, taught themselves how to code and develop this AI platform tailored specifically for the creative advertising industry. In two/three years, it’s created a business value of more than $20 million.” “It’s those wow stories I’m particularly interested in.” Lynch has been Technology Editor at the national paper since October 2023, having been a journo at the masthead for almost four years before then. He believes his role is to “make tech storytelling as accessible as possibl

Are Media - whose publications include Elle Australia and marie claire, has today announced the appointment of Anna Quinn as Director of Sales. She starts the new role on March 17.  Reporting to Are Media'sChief Executive Officer, Jane Huxley, Quinn will be responsible for advertising sales, creative and commercial strategy, affiliate sales, and operations for the country’s largest women’s media business. She will also join Are Media’s executive leadership team.    Quinn brings 25 years of expertise across client, agency, and media sectors. She has held senior leadership roles at market-leading companies including Nine Entertainment Co., WPP Australia, MAXMEDIALAB, Napoleon Perdis Cosmetics, and ACP Magazines/Bauer Media.    During her six years at Nine she held a number of senior leadership roles, including General Manager of Nine Powered where she was involved in the development of the company's total media commercial strategy. She was instrumental in developin