Lisa Muxworthy to spearhead growth content across Nine's metro newspapers
By Staff writer in Media News on Friday, 20th December 2024 at 3:35pmLisa Muxworthy, the former editor-in-chief of News.com.au, has been appointed head of growth content at Nine’s metro mastheads, including The Sydney Morning Herald, The Age, Brisbane Times, and WAtoday, Mumbrella reported.
Muxworthy will lead strategies to attract new audiences and oversee the growth content, social media, and multimedia teams across Nine's major publications in this newly created position.
Muxworthy, known for her expertise in digital publishing, was instrumental in driving record readership at News.com.au. She played a key role in impactful campaigns such as the Gold Walkley-winning Brittany Higgins story and the Let Her Speak campaign.
Despite being made redundant by News Corp in May 2023, she remains highly regarded in the industry for her ability to grow enga...
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