Man of Many - from banking to men’s lifestyle
By Tony Bosworth in Media News on Friday, 22nd August 2025 at 9:35amIn an inspiring tale of entrepreneurial success, the co-founders of Man of Many - Scott Purcell and Frank Arthur - transformed a late-night side project into one of Australia's leading digital lifestyle publications.
Purcell joined our Influencing Insider live interview to chat about the birth and continuing growth and expansion of the brand.
Recently crowned Media Brand of the Year, the Sydney-based platform continues to thrive as an independent, bootstrapped business after 13 years of operation.
Purcell, a former Westpac Bank employee, alongside industrial designer Frank Arthur, launched Man of Many in 2012 when they noticed a significant gap in the Australian digital media landscape.
"There wasn't really anyone publishing the sorts of stuff that we found interesting online a...
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