NRMA’s Open Road drives into the digital age
By Tony Bosworth in Media News on Friday, 28th February 2025 at 8:19am
The NRMA’s Open Road print magazine which goes out to the organisation’s members is being joined by a digital version as the iconic publication - it's been going for over 100 years and reaches 1.3 million Australians every issue - steps into the digital arena.
The NRMA’s Open Road masthead online, is the first step in creating a digital content experience in addition to the flagship print magazine, with more features to come, says the motoring group.
The launch follows the appointment of Alex Inwood last year as managing editor NRMA open road strategy, a previous editor of Wheels.
NRMA chief membership officer Victoria Doidge said the new digital content hub was far more than just a digital copy of the print magazine.
“The NRMA is very excited to launch this new digita...
To continue reading this article...
More Media News
PMDDKY: A grand convergence or mere patchwork?
By Pragadish Kirubakaran, Pradeep Damodaran and Neeraja Gopalakrishnan in Media News on Thursday, 17th July 2025 at 3:06pm
Quinn - "Important to keep up with the times" as GadgetGuy refurbishes website
By Will McLennan in Media News on Thursday, 17th July 2025 at 2:52pmFrom IKEA table to internationally respected publication - The Conversation’s journey
By Tony Bosworth in Media News on Thursday, 17th July 2025 at 1:55pmABC podcast tops charts
By Staffwriter in Media News on Thursday, 17th July 2025 at 9:27am
THE BRIEF - Wall to Chinese Wall of coverage
By Matt Buchanan in Media News on Thursday, 17th July 2025 at 8:16am
Google strikes new deals with some publishers
By Staffwriter in Media News on Thursday, 17th July 2025 at 7:49am
Network18 demonstrates resilience amid advertising slowdown
By Staff writer in Media News on Wednesday, 16th July 2025 at 9:08pm
Media news latest

Marcoms news latest


