Paramount Global ends longtime partnership with WPP Media amid cost-cutting efforts
By Staff writer in Media News on Wednesday, 04th June 2025 at 8:37pmParamount Global has ended its decades-long relationship with WPP Media, its media agency of record, in a strategic move aimed at cutting costs. The shift comes as the company works toward its proposed $8 billion merger with Skydance Media, according to Adweek.
WPP Media, formerly known as GroupM, had represented Paramount for over 20 years. Industry sources suggest the decision allows Paramount to renegotiate agency deals on the buy-side, securing more favorable financial terms.
With a strong presence in TV and streaming advertising, Paramount is reassessing its operations as the Skydance deal progresses. If approved, the merger could mark a major transformation for the media powerhouse.
To continue reading this article...
More Media News
India’s first exclusive Marketing Tech platform MarTechAI.com goes live
By Staff writer in Media News on Friday, 06th June 2025 at 7:38pm
MarTechAI.com, India’s first dedicated news platform focused on marketing technology and artificial intelligence, has been officially unveiled at the Pitch CMO Summit 2025 in New Delhi.
Marketing leaders, digital transformation heads and technology innovators attended the event. Dr Anurag Batra, chairman and editor-in-chief of BW Businessworld, Nawal Ahuja, co-founder and Chandan Mukherjee, director and SVP-marketing, Nestle India, revealed the platform.
“With MarTechAI.com, the spotlight shifts to India’s marketing innovators. This platform will not only track trends, but shape conversations,” Batra said during the launch.
“The platform is created by marketers, for marketers—built to decode how AI, data, and automation are rewriting the rules of brand building,” Nawal Ahuja said.
According to the website, the platform offers breaking news on MarTech product launches, acquisitions and investments, exclusive interviews with CMOs, digital leaders
Historic win, fanatic fans and a failed system -- who's responsible for the Bengaluru deaths?
By Pradeep Damodaran, Pragadish Kirubakaran and Neeraja Gopalakrishnan in Media News on Friday, 06th June 2025 at 2:48pm
Image source: Hindustan Times, NDTV; Edited by Dinesh Raj M
Initial reports emerging from the police on the Bengaluru stampede that cost 11 lives reveal the first intimation of a victory celebration came to the police at 6 pm on June 3 even before the match took place when RCB CEO allegedly asked for a victory celebration event at the Chinnaswamy Stidum and was denied the same. If permission was not granted, then how were they allowed to go ahead with the celebration?
Hot off the press
A meeting of senior police officials concluded that the event should not be permitted, citing inadequate notice, unpreparedness for crowd control, and public inconvenience, the FIR said. Despite the advisory, the organisers allegedly went ahead with the event, reported Arun Dev for Hindustan Times.
The FIR went on to add that the Vidhana Soudha event passed off peacefully but at Chinnaswamy Stadium, the organisers “failed to make decisions about allowing fans inside the stadium” and closed
Seven secures coverage of America’s top T20 cricket competition - live from June 13
By Staffwriter in Media News on Friday, 06th June 2025 at 2:26pm
The Seven Network today announced it has secured a multi-year deal for the exclusive rights to America’s Major League Cricket (MLC) tournament in Australia, with all 34 T20 matches to be broadcast live and free on 7plus Sport.
Now in its third year, the top American T20 competition has attracted a number of international superstars, including Australians Xavier Bartlett, Jason Behrendorff, Cooper Connolly, Jack Edwards, Jake Fraser-McGurk, Mitchell Marsh, Glenn Maxwell, Mitchell Owen, Steve Smith, Matthew Short, Marcus Stoinis and David Warner.
Former Australian captain and 7Cricket commentator, Ricky Ponting, is also the head coach of Washington Freedom.
MLC is the first professional T20 cricket league in the United States, with Australian talent competing alongside America’s best domestic talent from Dallas, San Francisco, New York City, Seattle, Los Angeles and Washington D.C.
Seven’s Commercial Director, Sport, Renée Quirk, said: “We’re thrilled to be expandin
iTnews launch State of Security Report
By Will McLennan in Media News on Friday, 06th June 2025 at 11:46am
For the second year running, iTnews has launched its trademark State of Security report at the AUSCERT CyberSecurity conference held on the Gold Coast.
The publication’s Editorial Director, Velvet-Belle Templeman, said the report, “looks at all of the different subsections of security. That includes topics such as data security, cloud security, identity access management, and that’s explored through a number of chapters”.
“The purpose is for our iTnews editorial team to go out and interview CISOs and heads of security at some of Australia's biggest enterprises and find out what they are doing regarding that particular subsection.”
Templeman added each report chapter has one case study from each “end user, senior security leader, and the desk research”. This forecasts the trends within the cybersecurity sections.
“As for what’s changed, there have been topics that have stayed true each year. Identity Access Management is one, and Extended Detection Res
Brittany Higgins joins Third Hemisphere as Director of Public Affairs
By Tony Bosworth in Media News on Friday, 06th June 2025 at 10:52am
Brittany Higgins is joining Jeremy Liddle (left) and Hannah Moreno’s public relations agency Third Hemisphere, in her first major role since leaving politics in 2021. Husband David Sharaz (right) also works at the firm.
Former Liberal party staffer Brittany Higgins is joining Sydney-based Third Hemisphere and says she's "excited" about her new job as Director of Public Affairs at the female-founded public relations agency.
"It was so personally important to me that wherever I ended up working had values that aligned with my own," she said on Instagram.
Higgins' husband David Sharaz also works at the agency.
In her new role, Higgins will work with clients on strategic advocacy and reputation management, as well as oversee stakeholder engagement, media relations, and public affairs initiatives aimed at shaping public dialogue and driving change.
Third Hemisphere Director Jeremyn Liddle said on LinkedIn, “Brittany Higgins is a hero.
“What she has achieved is nothing
PR veteran and Concept PR founder Nirmal Suchanti passes away
By Staff writer in Media News on Thursday, 05th June 2025 at 8:11pm
Nirmal Suchanti, founder of Concept Communications, passed away on May 26, 2025.
Vivek Suchanti, chairman and managing director of Concept Communications, shared a heartfelt tribute to his father, commemorating the “remarkable legacy of a truly remarkable personality”.
“Apart from his uncanny business acumen, what left an indelible mark on all who knew him was the courage of his character. Nirmal never shied away from calling ‘a spade a spade’. And in tough times, his resilience would inspire strength in others. To him, People Came First. Always,” Suchanti added.
Nirmal Suchanti began his career in the 1960s, co-founding Pressman Advertising in Kolkata, focusing on IPO communications. In 1988, he acquired Concept Communication in Mumbai.
“Your spirit lives on in every life that you have shaped, every relationship you lovingly cherished and the countless hearts you cared to inspire. Vineet and me are but reflections of the values you instilled in us. We might not be
RCB’s historic victory parade ends in stampede horror
By Pragadish Kirubakaran, Pradeep Damodaran and Neeraja Gopalakrishnan in Media News on Thursday, 05th June 2025 at 2:57pm
Image source: Khabar 24 Express, Deccan Herald, The Week and Telegraph India; Edited by Dinesh Raj M
What should’ve been a historic night of celebration for Royal Challengers Bengaluru (RCB) turned into a night of horror, as a stampede outside M Chinnaswamy Stadium left 11 people dead and at least 47 injured.
Hot off the Press
The tragedy unfolded between 3:30 PM and 5 PM as an estimated 200,000 to 300,000 fans swarmed the stadium for the IPL victory celebration, which was organised by RCB, as reported by The Times of India.
According to The Economic Times and Hindustan Times' Arun Dev, chaos erupted when the police shut all the stadium gates in an attempt to control the surging crowds that had overwhelmed the 35,000-capacity venue. The move inadvertently triggered panic and a deadly crush. The Hindu and Indian Express' Sanath Prasad and Kiran Parashar confirmed that emergency exits were blocked and there were no crowd-diversion plans in place, a fatal oversight in e
Media news latest

Seven Network inks deal to cover America's T20 cricket live on Australian TV from next Friday. ...
Show more
Mainstream media often miss the point when it comes to reporting on both renewable energy and electric vehicles says the founder of The Driven and Renew Economy. Giles Parkinson also talks about how he likes PRs to approach the publications and the type of stories he's interested in. ...
Show more
Marcoms news latest

PR experts Nick Zonnios and Lauren Hunt have teamed up to launch Zonnios&Hunt, a communications consultancy designed to streamline brand storytelling with a sharp, strategy-first approach, Mumbrella reported. ...
Show more

Moët Hennessy Australia New Zealand has appointed Nausicaa Charrier as its marketing director, Mumbrella reported. ...
Show more

Sling & Stone founder and CEO Vuki Vujasinovic will step down on January 1 after leading the agency for over a decade. ...
Show more