Scroll, shoot, share: Has travel journalism adapted to the Instagram age?
By Suganthi Marimuthu in Media News on Wednesday, 02nd July 2025 at 2:34pmTravel journalism is undergoing a sharp transformation as social media rewires how people explore the world. The rise of influencers, reels and short-form content has reshaped the traditional role of the travel reporter, once grounded in immersive, narrative-led storytelling.
Speaking to Influencing India, Aakanksha Rapolu, Feature Writer at 11 Eleven Media, said: “The decline of print media and the rise of social media have reshaped travel journalism. Today, access to the internet is easier than ever, and people prefer fast, visual content over long-form articles.” She added that editors now expect journalists to match influencer speed and reach. “Influencers reach wider audiences faster, often without limitations. They earn more, enjoy creative freedom, and don’t have to stick...
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