Understanding the tug-of-war between sensationalism and serious news
By Neeraja Gopalakrishnan in Media News on Monday, 19th May 2025 at 2:55pmAs the race for trending topics continues to dominate news cycles, questions over journalism’s role, service versus spectacle, have reignited. While the public often criticises the media for chasing viral stories and neglecting serious reporting, many journalists argue the industry is simply responding to consumer demand, not shaping it.
“What you see is what you ask for. The media doesn’t operate in a vacuum. It works on demand. It works on ratings. It works on survival,” said Megha Upadhyay, a journalist at ABP Network. “We reporters and anchors don’t decide what goes on air... it’s a job -- with bosses, directives and deadlines.”
Strategic communications advisor Nishant Saxena countered, “Real journalism is not a crowd-pleasing act; it’s a truth-seeking service. ...
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