Women in Media Victoria is set to host a panel discussion on the trials and tribulations of being a freelance journalist.  Moderator for the April 3 event, which will be held at Social Status in South Melbourne, will be freelance journalist Susan Horsburgh.  The panel will feature travel writer Carrie Hutchinson, journalist Marisa Wikramanayake, freelance writer and podcaster Maggie Zhou, and freelancer Fernanda Fain-Binda.  The event will start at 5.30pm and go on to 8.30pm. You can register for free tickets by emailing [email protected]  

  Capital Brief has launched its new opinion vertical called Ideas, marking the publication's first foray into featuring a potentially varied and broad selection of external contributors giving their opinions and insights.  Led by Ideas Editor James Hennessy, the initiative aims to deliver a deeper, more thoughtful analysis of Australia's new economy.  Hennessy spoke to Influencing about the vision for Ideas, emphasising its focus on providing "actionable intelligence" to Capital Brief's subscription audience.  The vertical will cover core areas including technology, finance, law, and politics, while remaining open to any topics relevant to the Australian business context.  "We want to set ourselves apart from other opinion verticals in the market by encouraging content that's a little bit deeper, a little bit longer, and a little bit more thoughtful," Hennessy explained.  The platform targets a sophisticated subscriber base seeking insights beyond traditional reporting.

ABC Senior Producer James Bullen said the ABC Radio National Science Friction podcast ‘Cooked’ was aimed at providing, “a nuanced look into nutrition”. Bullen told Influencing, “Science Friction: Cooked went beyond those headlines, which can often be confusing. And so we looked at why studies can arrive at such different conclusions about the foods we eat and gave the lowdown on the science of these topics.” The Science Friction: Cooked podcast was produced by Bullen and science journo Carl Smith, while Dr Emma Beckett hosted. Having recently finished its run, Bullen said the show came about because he and Smith wanted to showcase the “fun stories” about food and nutrition.  “Another aim was to try and equip people with those tools to make better sense of research, studies, and all this confusing noise around food. And that was the kind of impetus of the series.” Bullen praised the impact of Dr Beckett who,Bullen said, provided some different angles to topi

  News Australia's Lou Barrett takes the stage at D-Coded   News Australia brought out its local big hitters last night to inform a packed audience of advertising and marketing people the media company is moving onto the next stage of “engaged reach” for their clients through a partnership with free advertising-supported streaming service Tubi.  "Tubi is streaming which is unapologetically for advertisers, and it’s the next chapter in video,” said Lou Barrett, News Corp Australia’s Client Partnerships Managing Director at a glitzy launch in Sydney’s ICC Pyrmont Theatre as part of the company’s annual D-Coded roadshow.  Maybe it’s coincidence - though we think not - that news.com.au ran a piece two days ago titled “ Tubi, the free streaming app you didn't know was hidden in your TV", which points to some work needed to raise Tubi's profile with Australian users. Tubi is a free video streaming service supported by on screen advertising - so in that respect

Experience Commerce announced that they have been appointed as the official digital partner for Parle Candy Culture, overseeing social media marketing, media planning and buying for the brand. The agency will manage content strategy, product storytelling, festive campaigns and real-time marketing, while also implementing SEO-driven strategies to enhance YouTube discoverability. Influencer and celebrity collaborations will be leveraged to boost brand engagement and consumer reach. Mayank Shah, VP of Parle Products, said Experience Commerce is the right partner to drive Parle Candy Culture’s digital growth. Bhawana Daga, VP of Growth at Experience Commerce, emphasised the agency’s commitment to crafting data-driven digital narratives to strengthen the brand’s presence in the confectionery industry.