Australian Traveller: connecting readers with ‘their next amazing experience’
By Tony Bosworth in Media News on Thursday, 19th June 2025 at 10:41am
"The mission is to connect Australians to their next amazing experience," Australian Traveller co-founder and MD Quentin Long explains, emphasising the reader-first approach that drives their content strategy.
"It's really, really important to us. First and foremost is because it validates the reader and makes sure that we're reader driven.
The publication's typical reader profile is clearly defined.
"Thirty-five [age] plus women in white-collar households is the easiest elevator pitch I can give you," Long says.
He notes this demographic focus exists because, "women plan and book travel in most households in Australia," while men typically maintain what he humorously describes as "the power of veto," which they "learn very quickly to not use."
Long takes the publication's...
To continue reading this article...
More Media News
PRandit wins strategic communications mandate for Strrot
By Staff writer in Media News on Thursday, 19th June 2025 at 4:03pm
No mediation, no trade talks and no credit: Modi shuts down Trump’s peace claim again
By Pragadish Kirubakaran, Pradeep Damodaran and Neeraja Gopalakrishnan in Media News on Thursday, 19th June 2025 at 3:20pm
Regional Rounds: Innovative IndyNR thrives in Kyogle Shire and Richmond Valley
By Tony Bosworth in Media News on Thursday, 19th June 2025 at 9:02amSom Distilleries picks Image Stereo to lead PR and brand push
By Staff writer in Media News on Wednesday, 18th June 2025 at 8:42pm
Rule of Law must prevail: SC on Thug Life
By Pradeep Damodaran, Pragadish Kirubakaran and Neeraja Gopalakrishnan in Media News on Wednesday, 18th June 2025 at 3:09pm
VerSe Innovation moves to smaller Bengaluru office to cut costs
By Staff writer in Media News on Wednesday, 18th June 2025 at 2:08pm
A journey of discovery - Australian Traveller celebrates 20 years
By Tony Bosworth in Media News on Wednesday, 18th June 2025 at 10:25amMedia news latest

Marcoms news latest


