Gurugram-based public relations firm PRandit Solution has secured the strategic communications mandate for Strrot, a global luxury interiors and design collectibles. The partnership will focus on shaping Strrot’s brand narrative as it continues to blend art, design and lifestyle in India. This engagement deepens PRandit’s association with Strrot’s founder, Sidhant Lamba and expands the firm’s growing portfolio in the luxury and design segment. The mandate includes media strategy, editorial curation and brand storytelling. “Strrot represents a rare confluence of global artistry and Indian ethos,” said Shalu Jha, Co-founder of PRandit. “We’re excited to build compelling editorial conversations around its evolving design language. Having worked with Sidhant before, this collaboration is rooted in a mutual commitment to excellence and aesthetics.” The partnership begins as Strrot gears up to unveil the Ebano sculpture collection in June. The launch marks a new phas

Image source: Washington Post, Deccan Herald and Bahaaristan; Edited by Dinesh Raj M   In what’s fast becoming a diplomatic drama of competing narratives, Prime Minister Narendra Modi has firmly dismissed U.S. President Donald Trump’s claim that he brokered the ceasefire between India and Pakistan following Operation Sindoor.  Hot off the Press According to The Times of India and The Hindu, Foreign Secretary Vikram Misri briefed the media after Modi’s 35-minute call with Trump, clarifying that: 1) The ceasefire was requested by Pakistan, not mediated by the U.S. 2) There were no discussions of a trade deal during the call. 3) India made clear that it rejects third-party mediation, a stance that remains consistent across governments and parties. Modi reiterated that India’s retaliation in Operation Sindoor—in response to the April 22 Pahalgam terror attack—was a direct military action and any pause in escalation was entirely bilateral. Despite this, Trump con

  "The mission is to connect Australians to their next amazing experience," Australian Traveller co-founder and MD Quentin Long explains, emphasising the reader-first approach that drives their content strategy.  "It's really, really important to us. First and foremost is because it validates the reader and makes sure that we're reader driven. The publication's typical reader profile is clearly defined.  "Thirty-five [age] plus women in white-collar households is the easiest elevator pitch I can give you," Long says.  He notes this demographic focus exists because, "women plan and book travel in most households in Australia," while men typically maintain what he humorously describes as "the power of veto," which they "learn very quickly to not use." Long takes the publication's influence on readers' travel decisions very seriously.  "People book holidays based on what we say," he told Influencing Insider.  "If you are like me, holidays are such an important time. I've g

Som Distilleries & Breweries Ltd. has appointed Image Stereo as its public relations and brand communications partner following a multi-agency pitch. The agency’s Delhi office will handle the account with nationwide support. The scope includes managing PR, product communications and brand positioning through media outreach, influencer campaigns, LinkedIn strategy, and key events. Image Stereo will also support upcoming product launches, factory expansions and a refreshed product portfolio. The appointment follows Som’s Q4 FY25 performance and upcoming investments, including a new greenfield unit in Uttar Pradesh and a sharper focus on the IMFL segment.

Image source: The New Indian Express, IndiaTV News, The Hindu and Cine Josh; Edited by Dinesh Raj M    Thug Life’ may soon be screened in theatres in Karnataka despite Kamal Haasan’s remarks on the Kannada language as Supreme Court on Tuesday asserted that the rule of law, not people’s sentiment, must prevail and that a censor board-cleared film’s screening cannot be stopped through the threat of mob violence. Hot Off the Press “As a democratic state, Karnataka cannot allow mobs to jeopardise the rule of law,” said a bench of Justices Ujjal Bhuyan and Manmohan while ordering transfer of a petition by Haasan, who had moved Karnataka high court for security to theatres and release of the film in the state, according to a report by Dhananjay Mahapatra for The Times of India. Asking the Siddaramaiah govt to respond by Thursday to a PIL, which will be heard along with the petition transferred from HC, the bench said, “As protectors of rule of law and fundamental righ

VerSe Innovation, the parent company of Dailyhunt and Josh, is relocating to a smaller office in Bengaluru’s Bellandur in a cost-cutting move expected to save Rs 60 lakh per month, or Rs 7.2 crore annually. According to media reports, the company currently pays Rs 1.2–1.3 crore monthly for an office designed for 700 employees. The new office, located in the same area, is expected to cost Rs 60–70 lakh per month. The downsizing follows multiple rounds of layoffs, with 550–600 employees reportedly let go since November 2022.

<>   As Australian Traveller magazine marks its 20th anniversary, co-founder and Managing Director Quentin Long reflects on a journey that began with a simple flight to Broome and evolved into one of Australia's leading travel publications. "Where I started 20 years ago and where I am now are completely poles apart from where I thought I would be," Long admits.  The initial dream of quick success and Porsche ownership gave way to a more nuanced understanding of publishing in the digital age. Long's path to travel journalism was unconventional. “I took a gap year when I was 18, because from the age of 14 all I wanted to do was get the hell off this island. I came from a large family. I'm one of six kids. And when we all turned 18, we got around the world ticket. And so I took mine straight away and buzzed off." After taking that gap year to explore Europe and America, he completed a broadcast journalism degree at Bathurst. His entry into media came through IT publishi