Dentsu partners with BFSI and tech firms to reunite lost children at Maha Kumbh
By Staff Writer in Media News on Thursday, 30th January 2025 at 9:08pmWith an estimated 40 crore devotees expected to attend the once-in-144-year Purna Maha Kumbh, the event stands as the largest human gathering on Earth. But behind this spiritual spectacle lies a troubling reality—hundreds of thousands of people, many of them children, have gone missing during past Kumbh Melas, often never reuniting with their families.
In response to this crisis, DSP Mutual Fund, Dentsu Creative Webchutney, and Falco Robotics have joined forces to launch Garuda Rakshak, an innovative offline drone-based search-and-rescue system.
According to the official press release, the project, inspired by the mythological Garuda, aims to use advanced drone automation to quickly locate and reunite lost children with their families, even in the midst of the massive crowds and netw...
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