dentsu X India wins media mandate for Okaya Power
By Staff writer in Media News on Friday, 30th May 2025 at 5:17pm
dentsu X India has secured the integrated media mandate for Okaya Power Private Limited following a multi-agency pitch. The account will be managed from the agency’s Gurugram office.
As part of the mandate, dentsu X will lead media planning, strategy, and investment management across platforms.
With expertise in media, tech, data and content, dentsu X aims to support Okaya in becoming a leading name in sustainable energy across India.
Sujata Dwibedy, CEO, dentsu X India, said, “We’re excited to partner with Okaya Power. Our integrated approach will help deliver impactful business outcomes and elevate the Okaya brand.”
Arush Gupta, CEO, Okaya Power, added, “Partnering with dentsu X will empower us with sharper insights and strategies to strengthen our consumer connect and ...
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