Ganapathy Viswanathan’s new book charts five decades of PR in India
By Meena R. Prashant in Media News on Friday, 29th August 2025 at 10:15pmOver the last fifty years, Public Relations in India has evolved from a marginal practice into a strategic force in the digital age. Capturing this transformation is Mastering the Message, a new book by communications veteran Ganapathy Viswanathan that offers a detailed account of PR’s evolution, challenges, and future directions.
With more than three decades of experience across Ogilvy, Lintas, Mudra and the Publicis Group, Ganapathy draws from his career in brand storytelling, strategic planning, and integrated communication to reflect on PR’s changing role. The book covers a wide range of topics, from crisis and reputation management to political, sports, and financial communications.
“The book also examines pressing industry challenges, from the talent crunch to the evolving ro...
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