The Hindu launches brand campaign on integrity at 147th anniversary
By Staff Writer in Media News on Tuesday, 23rd September 2025 at 8:23pm
On September 20, 2025, The Hindu marked its 147th anniversary by launching a new brand campaign with the tagline “Written by Journalists.” The initiative underscores the newspaper’s core principles at a time when mainstream media faces accusations of compromising stories for favours.
Chairperson of The Hindu Group, Nirmala Lakshman, shared a post on Instagram describing the publication as “a proud legacy of free and independent journalism that speaks truth to power, upholds freedom of expression, stands for an inclusive society and embodies the best principles of journalism.”
Aparajita Biswas, Head of Marketing at The Hindu, announced the campaign on LinkedIn, stating, “On the Founder’s Day, we are proud to unveil The Hindu’s new brand campaign – W...
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