"The mission is to connect Australians to their next amazing experience," Australian Traveller co-founder and MD Quentin Long explains, emphasising the reader-first approach that drives their content strategy.  "It's really, really important to us. First and foremost is because it validates the reader and makes sure that we're reader driven. The publication's typical reader profile is clearly defined.  "Thirty-five [age] plus women in white-collar households is the easiest elevator pitch I can give you," Long says.  He notes this demographic focus exists because, "women plan and book travel in most households in Australia," while men typically maintain what he humorously describes as "the power of veto," which they "learn very quickly to not use." Long takes the publication's influence on readers' travel decisions very seriously.  "People book holidays based on what we say," he told Influencing Insider.  "If you are like me, holidays are such an important time. I've g

When News Corp closed down the Casino paper after 150 years of operation in 2020, local journalist and former editor of the paper, Susanna Freymark, refused to let her community lose its voice. Instead, she pioneered a new approach to local news coverage through IndyNR.com, a digital news platform serving the Kyogle Shire and Richmond Valley regions of New South Wales. Now in its fourth year of operation, the digital news site - with a newspaper print on demand option too - has become an essential source of information for approximately 32,000 residents across one of NSW's most economically challenged regions.  The platform covers an expansive territory stretching from Evans Head on the coast to remote inland communities like Woodenbong and Drake. "I'm very passionate about local news," says Freymark, who serves as editor and reporter.  “In its 150th year News Corp decided to close it [the Casino newspaper] down along with I think about 127 other papers. And so I got toget

Som Distilleries & Breweries Ltd. has appointed Image Stereo as its public relations and brand communications partner following a multi-agency pitch. The agency’s Delhi office will handle the account with nationwide support. The scope includes managing PR, product communications and brand positioning through media outreach, influencer campaigns, LinkedIn strategy, and key events. Image Stereo will also support upcoming product launches, factory expansions and a refreshed product portfolio. The appointment follows Som’s Q4 FY25 performance and upcoming investments, including a new greenfield unit in Uttar Pradesh and a sharper focus on the IMFL segment.

Image source: The New Indian Express, IndiaTV News, The Hindu and Cine Josh; Edited by Dinesh Raj M    Thug Life’ may soon be screened in theatres in Karnataka despite Kamal Haasan’s remarks on the Kannada language as Supreme Court on Tuesday asserted that the rule of law, not people’s sentiment, must prevail and that a censor board-cleared film’s screening cannot be stopped through the threat of mob violence. Hot Off the Press “As a democratic state, Karnataka cannot allow mobs to jeopardise the rule of law,” said a bench of Justices Ujjal Bhuyan and Manmohan while ordering transfer of a petition by Haasan, who had moved Karnataka high court for security to theatres and release of the film in the state, according to a report by Dhananjay Mahapatra for The Times of India. Asking the Siddaramaiah govt to respond by Thursday to a PIL, which will be heard along with the petition transferred from HC, the bench said, “As protectors of rule of law and fundamental righ

VerSe Innovation, the parent company of Dailyhunt and Josh, is relocating to a smaller office in Bengaluru’s Bellandur in a cost-cutting move expected to save Rs 60 lakh per month, or Rs 7.2 crore annually. According to media reports, the company currently pays Rs 1.2–1.3 crore monthly for an office designed for 700 employees. The new office, located in the same area, is expected to cost Rs 60–70 lakh per month. The downsizing follows multiple rounds of layoffs, with 550–600 employees reportedly let go since November 2022.

<>   As Australian Traveller magazine marks its 20th anniversary, co-founder and Managing Director Quentin Long reflects on a journey that began with a simple flight to Broome and evolved into one of Australia's leading travel publications. "Where I started 20 years ago and where I am now are completely poles apart from where I thought I would be," Long admits.  The initial dream of quick success and Porsche ownership gave way to a more nuanced understanding of publishing in the digital age. Long's path to travel journalism was unconventional. “I took a gap year when I was 18, because from the age of 14 all I wanted to do was get the hell off this island. I came from a large family. I'm one of six kids. And when we all turned 18, we got around the world ticket. And so I took mine straight away and buzzed off." After taking that gap year to explore Europe and America, he completed a broadcast journalism degree at Bathurst. His entry into media came through IT publishi

The Ministry of Information and Broadcasting has issued an advisory to all registered Multi System Operators (MSOs) to furnish the requisite information of their Conditional Access System (CAS) and Subscriber Management System (SMS) to the Department of Telecommunications (DoT) by June 20, 2025.    The advisory follows a directive from the Telecom Regulatory Authority of India (TRAI) that had amended the Telecommunication (Broadcasting and Cable) Services Interconnection (Addressable Systems) Regulations, 2017.   “Every distributor of television channel shall, from such date and after such testing and certification, as may be specified by the Authority by order, deploy such conditional access system and subscriber management system which conform to the requirements as specified in the Schedule IX:   Provided that for the conditional access systems and subscriber management systems already deployed before the date of issue of the order referred to in this sub-regul