Criteo and Dentsu join forces for global commerce media push
By Staff writer in Media News on Thursday, 19th June 2025 at 7:29pm
Criteo has announced a global partnership with dentsu, marking the first time its full Commerce Media Platform will be deployed by a major holding company. The collaboration aims to strengthen commerce and performance media strategies across dentsu’s client portfolio.
Under the partnership, dentsu’s brands and retailers will access Criteo’s AI-driven audiences, buying tools, and measurement capabilities to enhance targeting and outcomes. Criteo’s publisher and retailer partners are expected to benefit from increased brand ad spending across owned platforms.
Clive Record, President of Partnerships and Solutions at dentsu, described the move as “transformational,” citing the integration of Criteo’s product intelligence and SKU-level commerce signals. Brian Gleason, Chief ...
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